CareAbout UX/UI

Rebranding CareAbout has been an opportunity to completely redefine how aged care is visually and emotionally represented. The new identity introduces a refined and playful colour palette and a distinctive photographic style that moves away from the overly sentimental and clinical clichés often seen in the sector. Complemented by bespoke digital illustrations, the refreshed brand feels confident, human, and rich in personality.