EZ-Lay Brand Identity

EZ-Lay came to me in need of a rebrand, packaging design and new Wordpress website. A newly patented landscaping tool in the industry, I didn't have a lot in the way of competitor research to work with. Introducing a vibrant green to help the product stand out in stores, I then redesigned their logo lock-up, creates the tent fold sombrero cut tags for attaching to flat tubing and designed and implemented their website.